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EXCLUSIVE
Domestic & General (D&G) and Marks Electrical have signed a new and exclusive five-year contract to provide customers with an efficient point-of-sale process to protect their new appliances.
By adopting D&G’s new embedded insurance customer journey, Marks Electrical will be able to provide an aftercare journey to make it as easy as possible to insure newly purchased products.
Making sure that these relied-upon home appliances can be repaired or replaced as quickly and as cost-efficiently as possible shouldn’t be an afterthought, and D&G’s new partnership with the Leicester-headquartered retailer means its customers will have peace of mind through extended protection right after they’ve made their purchase.
D&G already works with well-known and established retailers and appliance manufacturers in the UK, including leading brands such as John Lewis, Argos, Haier and Beko. D&G protects around 23 million appliances and has over 9.2 million customers.
Kam Kandola, Sales Director at D&G, explained to ERT: “By bringing Marks Electrical into the fold as our latest premium retailer partner, we are confident we can make a meaningful impact on the services it delivers for its customers, both at the point of sale and throughout their product ownership.
“Our new embedded insurance customer journey is a big step forwards in the way consumers can purchase protection for their appliances, and we have worked closely with Marks Electrical to identify the ways in which it can help to build on their recent successes. Our long-term commitment will enable us to grow together and expand on our customer proposition to ensure that it continues to complement the Marks Electrical brand.”
Mark Greig, Commercial Director at Marks Electrical, added: “We chose D&G as our new partner as we are confident that they will help accelerate our growth whilst delivering first class service to our customers. We are excited about the new partnership and the value that this will provide to our customers.”
