Established in 2016, eufy is an Anker Innovations brand, and today boasts the title of the most recommended Smart Home Brand, with over 6 million happy families around the world, using their eufy products everyday.
Their robotic floorcare products were recently recognised as the UK’s #1 robot vacuum cleaning brand with their range of battery security cameras also holding #1 on Amazon in the UK, with a further string of global accolades, that include their security products being #1 in both the Netherlands and Australia.
Founded in 2011 by Steven Yang, Anker Innovations quickly established itself as an innovator and market leader in intelligent charging solutions. Today, Anker Innovations is bringing this same spirit of innovation to many other categories, including audio, entertainment, smart home and the emerging 3D printing. This is being led by its six key brands: Anker, the Global #1 charging brand, Soundcore, Nebula, AnkerMake, AnkerSolix and of course, eufy.
Product First
eufy are focused on creating a new generation of connected devices that simplify the smart-home experience and make it more accessible, however what sets them apart if their relentless commitment to innovation, and a product first mindset. Today, over 50% of their global workforce sits within R&D, with over 2,600 intellectual property rights registered for design and innovation, and over 200 million invested in R&D in 2023 alone. It’s no wonder Anker Innovations boasts over 150 product awards to date.
eufy Brand Story
At eufy, they believe all great smart home products must be thoughtfully built from the start – eufy’s technology delivers expert protection and deep cleaning that’s tailored to the end users lifestyle. By anticipating the needs of their family, they develop human-first technology that enriches the lives of everyone around them.
Key innovations
eufy’s latest products, including a brand new next-level eufyCam launching at the end of September, embody their commitment to innovation and care. The new eufyCam features MaxColorVision technology, equipped with a crystal clarity camera and AI-powered sharper image quality in dynamic lighting environments. This industry-leading vision technology captures exceptionally detailed surveillance footage in every frame, offering day-like image clarity in pitch-dark conditions. Additionally, it boasts stunning PRO features, providing next-level upgrades in vision, detection, and solar charging.
The Omni S1 Pro is the first robotic vacuum to launch under the brand’s flagship S-series of high-end vacuums. It features a revolutionary Floor Washing System – including the longest roller mop in its class at 290mm, which rotates at a speed of 170 RPM and exerts a downward force of 10N. This design effectively mimics the action of human scrubbing, exerting the optimal amount of pressure to remove tough dirt and stains. It also fatures Eco-Clean Ozone™: An integrated ozone generator that uses tap water to produce ozone. This ozone is utilized to sanitize the floor and the vacuum’s components, including the rolling mop, achieving a 99.99% sterilization rate.
These innovations align perfectly with eufy’s mission is to create human-first technology with care.
“I am delighted that we have been recognised as the UK #1 robot vacuum cleaner brand, with great success for our security products too. This is a huge testament to our team, all those retailers that have ranged eufy, and of course all the consumers that have purchased our products, to which we owe everything.” Faraz Mehdi, UK & IE General Manager.
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