D&G inks five-year deal with CDA

Domestic and General, the appliance care specialist, has announced it has signed a five-year exclusive contract with kitchen appliance manufacturer CDA.

The agreement is aimed at developing and enhancing CDA’s aftercare services for its customers in the UK. The company on average sells around 300,000 major domestic appliances a year in Britain, which includes ovens and wine coolers.

Kam Kandola, Sales Director at D&G said: “This is an exciting new partnership for UK consumers. D&G has extensive experience and expertise in supporting appliance manufacturers to develop and deliver high quality and bespoke aftercare services. We look forward to creating a cutting-edge and customer centric programme with CDA in the UK market, carefully building on their existing approach.”

D&G works with retailers and appliance manufacturers in the UK including brands such as; Whirlpool, Miele, John Lewis and AO.

“Our new partnership with D&G is another step forward for CDA, as we strive to continuously enhance the level of service we offer to consumers who choose CDA appliances for their home. This collaboration reflects our commitment to delivering peace of mind to our valued customers,” added Dominic Worsley, Managing Director for CDA.

The transaction is aimed at accelerating D&G’s growth in one of the world’s largest home appliance markets, its revenues last year were approaching £1 billion.