Irish chef, Edward Hayden, has been announced as the new Brand Ambassador for Hoover in Ireland.
The move will see the chef, food writer and culinary lecturer, who is very well-known to audiences from his weekly cookery slots on Virgin Media’s Ireland AM, promote the brand’s built-in cooking credentials and showcase its range of cooling products.
This will run across social media and digital activities with influencer content and recipe footage and attendance at trade and media days at the heart of the activities.
Hoover is also supplying The Edward Hayden School of Cookery with several products from its COLLECTION 7 cooking range, including warming drawers, induction hobs and hoods and within its cooling range, a two-door fridge freezer and wine cellar, to support recreational cookery classes.
“I’m a big believer in having the finest cooking appliances to work with,” Mr Hayden commented. “It makes cooking much more enjoyable and also helps so much when demonstrating cooking skills to others.
“I’m very proud to be working with Hoover and having their products installed in the Cookery School is a fantastic addition to the business and its teaching ethos. I’m looking forward to using them and to showing others the fantastic appliances and the technology that they offer.”
In welcoming Mr Hayden to the role, Rob Pearse, Commercial Director at Hoover Ireland, said: “We are thrilled to be working with Edward, who is a well-known name in Irish households. We are looking forward to seeing him use Hoover’s appliances and demonstrate their features to others. We know that he will bring the same passion he has for cooking to his partnership with Hoover.”
