Haier Europe will reveal its “revolution of Candy”, which includes a new image and identity, starting with its redesigned logo at EuroCucina which runs 16-21 April.
It will also showcase the brands new products as well as some new editions coming from the Haier brand; whilst also hosting Michelin-starred chef Cristiano Tomei, who will put on a cooking show whilst showing its products.
“Returning to EuroCucina as a leader means not only providing innovation, but also offering revolutionary visions of living and inhabiting a domestic space that is very important in people’s lives,” said Gianpiero Morbello, Head of Brand and IOT Haier Europe.
“This is why we have chosen this moment to share the new project dedicated to Candy, a historic pillar in the market that becomes a concrete example of evolution and integration of style and technology.
“This is also the perfect opportunity to showcase our proposals for customization and versatility through cutting-edge solutions, characterized by meticulous attention to design and to details that reflects onto the consumers, starting from the creation of the appliance.”
Candy’s new range of “ready to cool” refrigerators, which have energy ratings up to class A, will be on display and its “ready to wash” philosophy will be represented by its built-in class A dishwashers.
Haier Europe is also presenting its new built-in washing machine in class A-10.
Its Haier brand will show its freestanding I-Pro Shine Series 6, I-Pro Shine Series 7 dishwashers and its new KSDA Series 7 line – complete with toaster, kettle and kitchen machine.
The brand will also display its CHEF@HOME SERIES 6, an integrated Perci Taste camera, that grant the view of the internal cavity, and Preci Probe, for automatic temperature control, are just some of the functions accessible from the full-touch door, which allows smooth navigation, that can be managed entirely via the hOn app.
It will reveal its projects which it described as “dedicated to creating a home environment where connected ecosystems integrate into a comprehensive platform”.
