More news about Exclusively’s Brand Showcase and Jeremy Pang video studio
The ever-popular Brand Showcase at the 2023 Exclusively Show is set to be bigger and better than ever, said Showcase curator, Richard Watts.
“In fact, this ‘capsule event’, which provides some 200 journalists, bloggers and influencers with an edit of the Show as a whole, is now the biggest press and influencer event of its kind – with a consumer reach of over 20 million,” said Mr Watts.
“Always an exciting opportunity for media and opinion formers, given its reputation for super-accurate predictions of the trends ahead, this year we will be seeing an even wider variety of consumer-facing media from ‘cleanfluencers’ to home and DIY contacts to foodies, including top names and top titles from print, online and broadcast,” he went on.
“For all of them, the combination of the latest new products, together with news, views, demos, and trend forecasting is in effect gold-dust. And all enabling more exposure and more sales for the brands at the show.”
The Exclusively Show returns to the Business Design Centre, Islington on 13-14 June and this year, it’s yet again offering a selection of space options for exhibitors, but also more in the way of product demonstration areas and brand ambassador opportunities. There is also going to a be a new video production area for exhibitors as well as the popular photo studio feature.
Mr Watts added: “With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope – and especially the interactivity – will be not only exciting to see, but also really valuable to all parties.”
Video production on-site!
In other news, Exclusively has added another new feature to the Show – a mini production studio for exhibitors, courtesy of Wok chef, Jeremy Pang (left), and his video production agency, Curious Crab.
Mr Pang is inviting exhibitors to bring along a ‘star product’ and put together a 10-15 second video featuring its top three USPs. To get the most out of the experience, he is presenting a BHETA webinar for Exclusively exhibitors at 2.00pm on 24 April.
Chair of Exclusively, Will Jones, commented: “This should be both fun and extremely valuable for Exclusively exhibitors. Jeremy and his company have a great reputation; and his service, which he is offering companies at a fraction of the normal rate for the duration of the Show, is a real opportunity which I urge companies and brands to explore.”