Independent electrical retailer Bristol Appliance Centre has unveiled a new brand identity and logo as the business continues to grow and evolve.
The retailer said the rebrand has been designed to better reflect the business it is today while retaining the customer service and values that have been at the heart of Bristol Appliance Centre.
The new identity introduces a refreshed Bristol Appliance Centre logo alongside the strapline “Expert Advice, Exceptional Service”, with the retailer describing the change as: “New logo. New look. Same BAC.”
Giles Pushman, Managing Director at Bristol Appliance Centre, said the decision to refresh the brand followed the continued growth of the business.
“As our business has grown, we felt it was time for our brand to grow with it,” he said.
“Our previous logo served us well, but we wanted something that better represents who we are today – a brand that feels more professional, memorable and meaningful to our customers.
“This rebrand isn’t about changing who we are or what we do. It’s about creating an identity that better reflects the quality, service and values we want people to associate with our business.”
The new branding has already begun appearing across Bristol Appliance Centre’s content, with further changes planned as the retailer rolls out the identity across its wider digital presence.
As part of the next stage, Bristol Appliance Centre is also preparing to launch a new website, which will bring the refreshed branding to its online operation.
Mr Pushman added: “We’re excited to introduce our new look. Same business. Same commitment to our customers. Just a brand that feels much more like us.”
The retailer described the rebrand and forthcoming website as the beginning of a “new chapter” for Bristol Appliance Centre.
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