AO has added Altrincham Football Club to its portfolio of sponsorships, which includes the AO Arena becoming the club’s new front-of-shirt sponsor.
The partnership will see the distinctive AO smile logo feature on the front of the National League team’s shirts, which they debuted in their pre-season fixture against Colne, which took place on 6 July.
Vicky Monk, Group Marketing Director at AO, said: “We’re delighted to join forces with Altrincham at such an exciting time in their history.
“The club have gone from strength to strength in recent years, moving up two divisions and becoming a full-time professional club, and we’re proud to support the next steps of their journey.”
The sponsorship follows on from a group of 20 investors injecting £1.5 million into the club last summer and it is hoped that this further funding boost can help take Altrincham to the next level.
Sam Mackenzie, Chief Executive at Altrincham Football Club, commented: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J.Davidson.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring.
“I thank them for their support and look forward to their mascot Bear meeting up with our very own Rocky Robin – my competitive nature tells me it would be great to arrange a race between them at half-time in one of our games at The J.Davidson Stadium!”
