It has been reported that Dyson has announced plans to cut up to 1,000 UK jobs as part of a global restructure.
The vacuum manufacturer has 3,500 UK employees with offices based in Wiltshire, Bristol and London. The company said that the job losses and downsizing will help to “ensure its future” in response to global markets.
Dyson CEO, Hanno Kirner, said the company would support those at risk of redundancy.
“We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future,” he said. “As such, we are proposing changes to our organisation, which may result in redundancies.
“Dyson operates in increasingly fierce and competitive global markets, in which the pace of innovation and change is only accelerating. We know we always need to be entrepreneurial and agile – principles that are not new to Dyson.”
Mr Kirner added that it is “incredibly painful” to make such decisions when “close and talented colleagues” are potentially impacted.
The firm, founded by James Dyson (left) with the invention of the bag-less vacuum cleaner back in 1991, has reportedly said this decision is not linked to outcome of the UK general election, saying the process had begun beforehand.
Back in 2020, amid the Coronavirus pandemic, Dyson cut 600 jobs in the UK and a further 300 globally. The company said the pandemic was “changing consumer habits” as more people shopped online.
The brand has long had a direct-to-consumer retail model – with one of its famous straplines being “Buy direct from the people who made it” – as well as using its own people to sell in high street department stores, for example at John Lewis.
Dyson also has a handful of its own Demo Stores and Demo Zones across the UK, including three in London and most recently a brand new 181sqm store at Bluewater Shopping Centre in Kent.
