Tower is celebrating 110 years in business this year by exhibiting at IFA Berlin from 2-6 September – showing new air fryers, floorcare products and kitchen collections at Hall 8.1, Stand 136.
Vortx Air Fryers
Developed using the Tower’s own in-house Vortx Air Wave Technology, as hot air rises, the powerful fan creates a ‘Vortx’ to penetrate food with 360-degree super heat. This technology cooks food with 99 per cent less fat and 30 per cent faster than a conventional oven, setting Tower Air Fryers apart from the rest.
‘Lose the fat, not the flavour’ is the powerful consumer message supporting all Vortx Air Fryers. Tower’s award-winning Xpress Air Fryer Oven range has been a particular hit in the food preparation market, praised for the value, versatility and energy-saving benefits it offers consumers.
IFA visitors will be introduced to Tower’s leading air fryer, the Xpress Pro Combo 10-in-1 Digital Air Fryer Oven, in addition to a brand new 12-in-1 model launched exclusively at the show. Interest in multi-functional, energy-efficient home appliances is expected to increase into 2023, leading Tower to develop oven alternatives such as the new Eco Duo Basket Air Fryer.
Vizion
Tower has developed Vizion appliances – which will be showcased at the Tower stand in September – to help consumers cook with clarity, making food preparation more efficient with intuitive viewing windows implemented into every design. Vizion Air Fryers provide a clear view of food as it cooks in both basket and oven-style models, all while utilising the healthy eating and time saving benefits of the built-in Vortx technology.
SDA collections
Tower will display its best-selling Cavaletto collection at IFA, as well as introducing three new colourways – Jade, White and Latte – based around key interior trends for 2023. The brand will also show all-new collection launches, Heritage and Solitaire.
VL50 Pro Performance Pet Cordless 3-in-1 Vacuum
Floorcare
Tower introduces its next generation of vacuum cleaners, steam cleaners and spot cleaners to the European market at IFA. Standout models at the show will include the VL Series Cordless Vacuums, featuring innovative three-in-one design with pole, extended and handheld mode, as well as powerful cyclonic technology and motorised floor head. Batteries are removable, with power level indicator on the battery pack for convenient charging.
The VL40 and VL50 also come equipped with wall mounts, in addition to pet and upholstery brushes, adding greater value for consumers at a competitive price point.
Garment care
Tower has developed its own CeraGlide technology for its leading garment care range, featuring a 30 per cent faster heat up than standard steam irons. CeraGlide Cord/Cordless Steam Irons and Steam Generators are built with a non-stick, scratch-resistant ceramic soleplate for an effortless glide across all fabric types.
An all-new Blue & Gold colourway will be shown at IFA.
Presto 3-in-1 Sandwich Make
Party time!
Not stopping there, Tower has created a carnival-themed Party appliance range – with Candy Floss Makers, Popcorn Makers, Chocolate Fountains and more.
Presto
Tower presents an affordable selection of essential home appliances such as kettles, toasters, blenders and cooling products with Presto, accommodating for every budget while ensuring product longevity at a low price point.
Presto is one of Tower’s top sellers in European retail, with further growth expected for the following year. The range will be on show at IFA this year.
