‘Connect to the extraordinary’: New products from Haier, Hoover & Candy at IFA

At IFA this year in Berlin, Haier Europe presented some interesting connected solutions, with new products launched across laundry, cooling and floorcare from each of the company’s three brands.

Candy, Hoover and Haier had their own distinct areas within the stand. Haier Europe said its primary aim is “to meet every consumer’s need through continuous technological innovation”, plus a careful use of artificial intelligence, and constantly advanced design.

“IFA in Berlin is a unique occasion for us to present our innovations and leadership,” said Gianpiero Morbello, Head of Brand and IOT Haier Europe. “An international event that the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience.

“Our diversified approach allows us to reach all targets, with the three brands, through a customisation of home services and the design of unlimited models of interaction with the consumer.”

The 3,700 square-metre exhibition space, captured Haier’s futuristic vision of a smart home, and Candy, Hoover, and Haier provided three immersive pathways progressing through dedicated stations that highlighted each range’s key essentials. Events, entertainment, and international show-cooking all contributed to a highly engaging user experience.

New products from Haier include the new WashPass service, available in pay per wash mode, on its ultra-connected washing machine; the I-PRO SHINE high-performance dishwasher; the latest CHEF@HOME SERIES 6’s Artificial Intelligence oven; plus in cooling, the CUBE 90 SERIES, CUBE 90 SERIES 7 and FD 90 SERIES 7.

Meanwhile, the true star of this year’s IFA from Hoover was the new HF9 cordless stick vacuum, and in MDA there was the new H-WASH 700 washing machines; H-DRY 550; H-DISH 700 PRO dishwasher range; the H-OVEN 500 Steam Plus with Steam&Taste technology; and finally, the H-FRIDGE 700 with Total No Frost Air Care.

In the Candy zone, an interactive wall showed scenes from daily life in which housework is dealt with in an original way, and the experiential area provided a great opportunity to get physical contact with the smartest Candy appliances.

There, the real and virtual worlds came together to reveal products’ technological innovations. Visitors could take a picture and customise the Fresco refrigerator by displaying their photo on the different shelves inside the appliance, and they could also see the Aquamatic – the smallest washing machine available in its category, exhibited in the Design Hub in a colourful limited edition.

Also from Candy, the I-case refrigerator is the product from young artistic designers at the European Institute of Design in Milan, and the MDW22 contest winner. The MODERNA collections, in modernistic stainless steel and glass form, and the ESSENZA line, focused on style and minimalism, were both under the spotlight being tested by guest chefs in the live demo area on the stand.