Electrolux Group will be showcasing its latest products across the brand’s three innovation areas at IFA Berlin, which kicks off this week.
Under its premium brand AEG, it will be unveiling its biggest kitchen launch ever, including Artificial Intelligence (AI)-assisted cooking for the first time.
“What better place than Berlin – the birthplace of AEG, where it all started almost 140 years ago – to launch our biggest and best kitchen range yet,” said Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP at Electrolux Group.
“The new AEG Kitchen Range is designed to meet the growing demand for premium experiences in today’s market. And it’s perfectly timed: consumers are increasingly looking for high-quality, personalised and sustainable solutions when cooking at home – and our new range delivers just that.”
The new range includes ovens, hobs, hoods, refrigeration and dishwashers. And it is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.
Research reveals that 80 per cent of consumers search online for recipes, and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyses the timing, temperature and protein type; it then automatically selects the optimal cooking settings on the oven.
The new Kitchen Range also features CookSmart Touch Display – an intuitive interface, available across ovens, hobs, and built-in coffee machines, that guides users through using each of the products. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection, plus, it can also guide the user as to which accessories to use and the steps to be taken.
At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.
“We spent a huge amount of time talking to our consumers about what their ideal cooking experience would be like, their idea of a perfect kitchen space and how it reflects on their sense of style and their skills in the kitchen,” commented Thomas Gardner, Design Lead Product Line Taste at AEG.
“We looked at kitchen trends and at the furniture industry, how technology has become embedded in our lives and the rise of the domestic chef, always looking for the next challenge to level up their cooking. We took everything we learned and turned it into the new AEG Kitchen Range.”
