IFA 2023: Introducing Samsung Food, an AI-powered food and recipe platform

Samsung has announced the launch of Samsung Food – a new personalised, AI-powered food and recipe platform.

Its wide range of features supports users with meal planning and cooking processes spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box; the app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients. Recipes can also be personalised to better reflect users’ dietary lifestyles.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on health data, dietary preferences and favourite cuisine types and lets users add them to their meal planner. Full nutritional breakdowns of ingredients are available and users can add items to their Samsung Food shopping.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes. Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to the Food app by the end of the year to expand convenience for users.

And through socialising features, users can share their favourite dishes with their online community.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics.

“By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”

Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes. Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food utilises big data and AI technology, drawing from the extensive database of Whisk, a recipe app acquired by Samsung in 2019 that leverages Food AI technology.

Samsung said it will continue adding new features and services to the Food app. By the end of the year, Samsung Health will work together with Samsung Food to provide optimised solutions for health management, including personalised meal recommendations based on data such as BMI, body composition and calorie consumption.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera; this will provide details, including nutrition information, plus recommendations of the best recipes to use them with, where users can add the required ingredients to a shopping list in just a few taps.