IFA 2023: Hoover unveils its latest appliances as part of its ‘Revolutionary Home’

At this year’s IFA exhibition, Hoover presented its ‘Revolutionary Home’ – “a new dimension of style and design that heads towards the future”, the brand said.

There was a whole host of new products on display, including the H-WASH 700, the new A-30 per cent energy class washing machine that guarantees up to 346 additional cycles per year. It offers one of the largest drum sizes on the market in a standard size. Hoover added that the H-WASH 700 ensures 20 per cent better laundry results and 17 per cent less creasing, even at full load.

This machine matches perfectly with the H-DRY 700 dryer in energy class A++, which was also on show at IFA. It offers up to 406 additional drying cycles in one year, plus it has a special Hygiene cycle to kill up to 99.9 per cent of bacteria and the new Premium Care cycle to dry out very delicate fabrics to perfection.

Also highlighted in Berlin was the H-DISH 700 range of dishwashers which offer 10 per cent larger inner cavity and feature one of the most extensive Anti-Bacterial Treatment coated areas on the market. Impressive results are also provided by the exclusive Dry Boost Fan, available in the top-of-the-range H-DISH 700 PRO model, to achieve impeccable drying even on plastic containers and smooth surfaces, such as frying pans.

Elsewhere, visitors to the Hoover stand also got to have a go with the new HFX cordless electric broom!

It uses the exclusive CORNER GENIE technology so it transforms in a single gesture and allows users to reach every corner of the house more easily. The no-touch emptying technology prevents any contact with dust, while the brush is easy to handle thanks to the ANTI-TWIST technology, which reduces the formation of tangles of hair.

Products in the HFX range are HF4, the new super manoeuvrable broom, HG5, the new entry in the Robot category, and the walk-behind hoovers equipped with the new ALL FLOOR MASTER brush, which takes care of all surfaces thanks to its combination of roller and bristles.

Aside from this, new Hoover ovens and hobs in the Premium Collection 5 were on show, all controlled using advanced functions obtained via Hoover’s hOn App. By associating the products in the range with the hOn, the options become endless: numerous additional programmes maximise efficiency, minimise waste of time and energy, also thanks to the activation of alerts concerning to maintenance.

The new Premium Collection 5 oven range offers a maxi-cavity with six cooking levels, a heat sensor to adjust time and temperature, and various self-cleaning programmes.

Meanwhile, in the cooling area, visitors saw the H-FRIDGE 700 refrigerator with Total No Frost Air Care technology, designed to keep food fresh and healthy, thus minimising food waste. Again, thanks to the hOn app, users can remotely manage the temperature and check statistics to maximise efficiency.