Hoover kicks off new TV marketing campaign

Hoover is launching a Spring floorcare marketing campaign to promote its Upright 300 vacuum cleaner (pictured).

The campaign will run during April and May this year, with a multi-channel marketing plan featuring a 30 second DRTV commercial launching today (1 April 2022) across Sky, ITV and Channel 4 with programmes including Good Morning Britain, This Morning, Dinner Dates, Sunday Brunch, Steph’s Packed Lunch and My Wife and Kids.

The brand said this 360 marketing campaign will also be supported by a fully immersive and comprehensive PR, social media and digital advertising plan.

“We are thrilled about this marketing campaign for the Hoover Upright 300,” said Dave Matthews, Business Director at Hoover SDA. “It is further commitment of our promise to support the growth of our SDA category to our retail partners and reinforce our message to consumers about this exceptional product, that it is “the lightest, steerable upright Hoover vacuum ever”.

“This core product will drive business growth during 2022 and continue to offer the consumer a Hoover product with exceptional cleaning performance from a highly respected and trusted brand.”

The Hoover Upright 300 weighs less than 5kg in use, making it easy to lift and manoeuvre around the house; it’s also steerable with its 80-degree steering angle and swivelling floor nozzle. It also boasts “no loss of suction” with sustained air performance using multi-cyclonic technology.