Candy Hoover Group, part of Haier Europe, has confirmed its ownership of the ‘Care+Protect’ sub-brand, which offers an extensive range of professional and universal products that are proven to protect household appliances.
Antony Peart, Director of Brand and Communications at Haier Europe, said: “This operation aims at strengthening Haier Europe’s position and growth in the UK, by leveraging on professional care products that are designed to protect, care and maintain the lifespan and effectiveness of household appliances over time.”
He added that together with Care+Protect, the Haier Group is committed to working with its world-class ecosystem partners to continuously build a premium brand that offers effective and professional care for consumers’ homes.
Justin Shaw is Consumable Category Manager at Care+Protect. He added: “Thanks to the extensive experience and research of the Candy Hoover Group and Haier, we have been able to focus on producing good quality cleaning products to protect your home appliances.
“With rigorous testing, we have launched a full range of professional products that can extend home appliance life span and increase their effectiveness and energy efficiency over time. We understand regular maintenance of your household appliances is fundamental and only by using professional products can you extend their lifespan.”
