Electrolux Group shines spotlight on energy efficiency at IFA 2023

Electrolux has showcased, at IFA 2023, its AEG EcoLine and a hand-picked selection of the brand’s resource efficient appliances – its aim is to help consumers reduce their climate impact while providing high-quality performance.

It has also announced that to help reduce climate impact while providing high-quality performance, all models within AEG EcoLine have been designed to be used, at their top efficiency, every day while meeting the brand’s strongest energy label ratings.

Chris Braam, CEO of Europe at Electrolux Group said: “Technological innovation is at the heart of every model within the AEG EcoLine selection with functions designed to make consumers’ lives more enjoyable while making it easier to make more sustainable choices. Resource, efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers.

“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation. The AEG EcoLine selection is a significant step forward in making resource-efficient models stand out when people are looking for an appliance in-store or online, and we are very much looking forward to showcasing it to our trade partners and consumers in Berlin.”

It explained that its AEG EcoLine selection covers the main product categories, ensuring it meets the appliance needs of the entire home.

Included in its selection is its Washing Machines, which it claims has an energy rating better than the best A rating on the market and with resource saving features such as AutoDose and UltraWash, which cleans efficiently at 30 C and saves 30 per cent energy.

It will also be displaying its AEG EcoLine Tumble Dryers with heat pump technology, which can save up to 68 per cent more energy compared to a traditional tumble dryer and its ovens which retain minerals and vitamins while using up to 20 per cent less energy when cooking with steam.

Its ovens also have a steam cleaning function which saves up to 95 per cent energy versus pyro cleaning.

Also being shown is its new AEG 7000 cordless cleaner which is made with up to 70 per cent recycled plastic. When using Auto Mode, it can save up to 47 per cent energy and prolong running time.

Electrolux explained that at its presentation of the AEG EcoLine it will be using recent data from its AEG’s 2023 Truth, laundry report, to highlight that energy efficiency is one of consumers’ top priorities when looking to purchase new Major Domestic Appliances.

Alexander Dehmel, Head of CSM Germany and Austria at GfK explained: “We see a clear trend across all age groups that a more sustainable lifestyle is playing an increasingly important role. In addition to the environmental aspect, financial savings through better energy efficiency are also a strong factor in choosing an appliance.”