Deck the halls with Pure’s new Evoke range Cherry Wood Veneer

As the weather turns crisp and jingle bells fill the air, the pioneer in digital radio, Pure, has announced the latest addition to its renowned Evoke range: an elegant Cherry Wood Veneer finish.

What was once a special edition for the Evoke Home, the wooden look has now been extended across the entire range, covering all three models: Pure Evoke Home, Pure Evoke Play, and Pure Evoke Spot.

Whether it’s tuning into a festive radio show during Christmas breakfast, streaming a holiday playlist while wrapping gifts, or playing a nostalgic Christmas CD in the evening, the Evoke speaker range seamlessly blends analogue (FM) and digital radio (DAB+) with internet connectivity, ensuring your joyful moments are filled with the perfect soundtrack.

With the option of Coffee Black or Cotton White colourways, contrasted by the rich Cherry Wood Grill, this design captures the warmth and festivity of the holiday season. Beautiful in every room in the house, it adds a touch of style, making it an extra special gift for the music lovers in your life this year.

Designed meticulously by one of the UK’s leading industrial duos, Sam Hecht and Kim Colin, the Cherry Wood Veneer is a symphony of modern allure and cherished nostalgia.

Commenting on the partnership, they said: “Working together with Pure, we developed an intuitive and user-friendly music system. Its purity is formed by removing flashy elements and shiny colours. Instead of the black or white typical of electronic products, we chose a coffee and a soft cotton tone, so that it is compatible with diverse room interiors.”

Pure Evoke Range: Cherrywood Grill

  • The all-rounder: Pure Evoke Home – £449.99
  • The versatile one: Pure Evoke Play – £279.99
  • The compact one: Pure Evoke Spot – £199.99

The Cherrywood Grill is available on the Pure website.