Beko launches its ‘biggest’ ad campaign with Finish

Beko has unveiled its biggest joint multi-channel campaign to date in partnership with Finish, the brand-new ad will be on screens until the end of November and educates homeowners on the benefits of owning a dishwasher.

It will appear on ITV X and Sky catch up, the ad also showcases the brand’s Which? ‘Best Buy Award’ for the BDIN38650C Integrated Dishwasher with DeepWash Technology – a B energy rated model that gained a score of 79 per cent and was praised for its “excellent energy and water efficiency”.

Marketing Director at Beko PLC UK & Ireland, Vijay Bhardwaj, said: “After the success of our previous campaigns, we are thrilled to be on TV and digital media, showcasing our innovative Beko dishwasher to as many consumers as possible across the UK. We are also proud to shine a spotlight our Beko CornerIntense dishwasher technology, which ensures plates, pans and glassware get a perfect clean every time.

“The campaign also highlights another Which? ‘Best Buy Award’, which we’re extremely proud of. Not only does this show our continued efforts to provide consumers with the most reliable products, but this award also notes the dishwasher’s efficiency in both energy and water usage, two factors we know are extremely important to our customers in this continued cost-of-living crisis.”

The collaboration between the two brands communicates to homeowners the advantages of dishwashing over handwashing, and highlights Beko’s CornerIntense technology, in an “eye-catching way”.