Whirlpool UK has announced a host of new appointments. These include Tim Buszka as Head of Brand and Digital, UK and Ireland; Kimberley Garner’s promotion to Hotpoint Brand Manager; while Charmaine Warner, Whirlpool Brand Manager, takes on the additional role of Indesit Brand Manager too.
First up, Tim Buszka joined Whirlpool UK Appliances Limited at the beginning of this month from Whirlpool Corporation in Michigan, USA, where he was Category Manager across all premium brands of built-in appliances.
“With the great team at Whirlpool UK, we will continue to build on the success of the brands and unlock their value proposition, whilst developing valuable relationships with our consumers,” he commented.
“Furthermore, with the move of consumers purchasing online, we will work with our retail trade partners to create new and unique platforms, as well as introduce a multitude of innovative ways to make our products easily attainable, engaging with consumers to solve their problems, ushering in more visitors.”
Secondly, Kimberley Garner has worked with the company for six years, beginning her journey in Digital Marketing. A move to Digital Marketing Manager in 2017 saw Ms Garner take on the responsibility of the digital strategy for all Whirlpool UK brands. Now, she will use her experience to grow the brand’s consideration, purchase intent and awareness.
“Hotpoint is a brand that cares and aims to make home life easier for consumers,” she said. “It is important that we build on this and I look forward to bringing my digital experience, knowledge around how media works and understanding of campaigns to really push the Hotpoint brand forward.
“We aim to build on Hotpoint’s ethos to care through expanding our portfolio of appliances and running campaigns that have consumer needs at their heart.”
In February 2020, Charmaine Warner was appointed to Whirlpool Brand Manager. She is now taking on the role of Indesit Brand Manager as well. Ms Warner, who has worked with the company since 2014, has focused on the brand’s premium positioning in addition to building and maintaining retailer relationships, both major and independent.
Explains Ms Garner: “Indesit is completely different to Whirlpool and I look forward to working with both brands, bringing them to the forefront of their target market. Indesit has an ‘always-on’ strategy, which is key for driving brand awareness. I aim to build on this to ensure that Indesit is always visible, taking advantage of the fantastic new products that are in the pipeline.
“We also have some exciting plans for the #DoItTogether campaign, which has been core of the Indesit brand for three years now.”
