New data from AO.com revealed TV sales were up 23 per cent year-on-year throughout June, with demand rising as England progressed to the semi-finals of this summer’s World Cup.
Millions of supporters followed England’s run through the knockout stages, including a dramatic last-16 victory over Mexico and a quarter-final win against Norway.
England’s campaign came to an end on Wednesday night following a 2-1 defeat to Argentina in the semi-finals, but the retailer said the team’s progress had already generated significant interest from fans looking to upgrade their home TV and AV setups.
With many kick-off times falling in the early hours, the appetite for watching from home was clear. An AO TV survey found that 38 per cent of football fans would rather watch the tournament on a high-quality TV at home than attend a match in the stadium. Almost one in three respondents, 31 per cent, also admitted they had planned their “entire social calendar” around this summer’s fixtures.
Nick Bunce, TV Expert at AO.com, said: “With lots of England’s games kicking off at awkward times, many fans have been choosing to watch from the comfort of their own homes rather than heading out.
“Iconic events like this are a fantastic reason for people to invest in their TV and AV set ups at home, and that’s why we’ve seen massive demand for TVs as well as sound bars and other products too.”
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