REPIC has announced it has rebranded and will now be known as Ecogenesys, alongside this it has expanded its services to include sustainability consultancy.
The organisation will continue delivering compliance services for WEEE, batteries and packaging while adding environmental research, carbon solutions, packaging consutling and product returns services.
Graeme Milne, Chief Executive of Ecogenesys, said: “Our transition to Ecogenesys comes as we increase the services we offer to our members, helping them to fulfil their evolving environmental responsibilities. This evolution aligns with the shifting needs of our producer members, allowing us to support them in a broader range of areas; navigating an increasingly complex sustainability landscape.”
The rebrand comes after two decades of operation as REPIC. The organisation states the new name combines concepts of environmental protection (‘eco’), innovation (‘genesis’) and comprehensive services (‘system’).
Abs Bokhari, Executive Chairman of Ecogenesys, said: “Ecogenesys isn’t just a new name – it’s a renewed commitment to being the trusted partner for businesses looking to navigate the future of compliance with confidence.”
The rebranding coincides with ongoing developments in UK producer responsibility regulations, which place obligations on manufacturers and importers for the entire lifecycle of products including end-of-life management.
Established in 2004, the organisation operates as a not-for-profit, member-owned compliance scheme primarily serving producers of Electrical and Electronic Equipment (EEE). This structure means members pay only for actual compliance costs while having input into operational decisions.
The organisation has been involved in policy discussions around producer responsibility in both UK and European contexts. Its expansion of services comes as environmental compliance requirements grow more complex across packaging, electronics, batteries and end-of-life vehicles sectors.
