Whirlpool has launched the new Whirlpool World website, providing a platform for UK consumers to stay informed of the ways in which the company is working to improve life at home.
The website highlights Whirlpool UK’s continuing commitment to the circular economy through investment in several initiatives, including promoting product recycling and refurbishment programmes, reducing waste and using materials in a more sustainable way.
The new www.whirlpoolworld.co.uk website is divided into three categories; Planet, Product and People. Each section provides information on topics including the company’s range of ongoing sustainability initiatives, community projects, charity partnerships, educational schemes, awards and more.
The site also provides comprehensive details on the company’s long-term sustainability strategy, which includes a commitment to reach net zero emissions at its plants and in its operations by 2030. This is demonstrated by several developments that have been made within its plants, products and practices, helping the company move towards a more circular model.
Whirlpool UK’s Peterborough headquarters and manufacturing facility in Yate have achieved the ambitious goal of zero waste to landfill. Alongside this, the company is trialling biofuel in its on-site vehicles, as well as working towards its entire fleet becoming 50 per cent electric by 2025, including company cars, engineers’ vans and delivery vehicles.
The manufacturing giant is also developing its appliances to increase resource efficiency and contain more recycled or recyclable materials. Appliances that are collected from customers’ homes are either recycled or refurbished at the company’s reworks facility in Peterborough (pictured above).
To date, Whirlpool UK has achieved a 50 per cent reduction in general waste at its Peterborough and Yate sites, as well as an 80 per cent reduction of plastic usage.
Ian Moverley, Communications Director, Whirlpool UK Appliances Limited, commented: “We hope consumers will find the new Whirlpool World website informative and inspiring, where they can stay up to date with the environmental practices that are transforming the way we operate, the charity initiatives that are close to our hearts and the training and development strategies that are opening up new opportunities for our highly valued colleagues.”
