METZ UK has announced the appointment of Jason Roberts as area sales manager, reinforcing its continued commitment to strengthening relationships across the independent electrical retail channel, with a particular focus on Euronics partners.
Roberts joins METZ with extensive experience in regional sales management, retail operations and brand development, and brings a proven track record in driving revenue growth and building long-term customer relationships. In his new role, he will report to Rob Peacock and will be responsible for managing and developing partnerships with Euronics retailers, supporting in-store performance and enhancing brand visibility for the METZ TV range.
The METZ TV portfolio includes the MTF6000ZUK line-up of Roku TVs and the MQE7600ZUK series of QLED UHD smart TVs powered by TiVo. These high-quality TVs are sold exclusively through Euronics stores and online, with the MQE range offering a full 5-year manufacturer’s warranty as standard.
Until recently, Roberts held a senior sales position at Campari, while running his own wholesale e-commerce business. Prior to this, he was employed as regional sales manager for Samsung, where he led promotional teams across the Midlands and South Wales, delivering product training, driving brand visibility and awareness, and identifying sales growth opportunities.
Additionally, he has represented a variety of high-profile brands including Bosch, Qualcomm Snapdragon and TP-Link, providing regional sales development and training within major UK retail environments.
Roberts’ career also includes roles as territory sales manager at JBL and as a Samsung brand ambassador specialising in home appliances. Formerly, he has held a variety of retail leadership positions including store manager at Hughes, as well as sales management posts with Comet Group and WA Chauffeurs.
Rob Peacock at METZ commented, “Jason brings a wealth of hands-on retail and field sales experience, along with a deep understanding of how to support and grow independent retailers. His ability to create strong relationships and deliver results in-store makes him an excellent fit for METZ as we continue to invest in our presence within the Euronics network and further develop our business in the UK.”
Jason Roberts added, “I’m pleased to be joining METZ at an exciting time for the business. I look forward to working closely with Euronics’ specialist retailers around the UK, supporting the growth of the METZ brand, and helping to drive strong in-store performance through effective merchandising, training and customer engagement.”
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