LG has announced it is inviting consumers from around the globe to experience its latest innovations at IFA 2023, in Berlin.
LG will attend under the theme of “Sustainable Life, Joy for All”, the company will introduce its “Sustainable Village” and an evolved ecosystem of efficient, convenient and sustainable products.
IFA Berlin will take place from September 1-5 and visitors to LG’s booth in hall 18 at Messe Berlin can discover the eco-minded features and functions of the company’s newest offerings.
IFA is the annual big tech event, similar to MWC and CES – it is an opportunity for big tech brands to launch products.
At last year’s IFA, LG displayed a range of smart life solutions under the exhibition theme “Life, Reimagined”. It created an immersive OLED gaming experience in the retro-style Flex Arcade Zone, visitors had the opportunity to try out new console games and old-school classics on LG’s OLED TVs.
It also displayed the world’s first flexible 42 inch OLED TV, which offered “20 curves in one screen” as well as other features and settings.
LG has previously put forward its sustainability message in other events it has attended such as CES 2023, the company showcased its ESG vision in its exhibit called “Better Life for All”.
At this event its zone consisted of three unique sections: “For the Planet”, “For People” and “Our Commitment”.
The “For the Planet” section presented LG’s diverse environment initiatives, including its establishment of “Sustainable Cycles” which prioritises “green” considerations at every step of the product lifecycle.
Lee Jeong-Seok, Head of LG Electronics’ Global Marketing Centre, discussed its attendance of CES, earlier on this year. He said: “At LG, we are constantly challenging ourselves to go the extra mile to make our vision for a Better Life for All a reality.
“Our ESG-focused exhibit will give CES visitors insight into the values, determination and dedication that fuel our sustainability journey as well as the innovative technologies and practices we are developing to ensure a brighter tomorrow.”