High-end audio brand, KEF, has opened a new flagship experiential store in the heart of London.
The new KEF Music Gallery London is the latest addition to a series of global Experience Locations, with Hong Kong and Tokyo also opening in December 2023. The company said this new “one-of-a-kind” experience destination will be a centre for discovery, exploration and immersion featuring music and film events to highlight the KEF range of products.
Spread over two floors and 5,000 square feet, the KEF Music Gallery London on Great Portland Street is the new global flagship store offering a high-fidelity soundstage that brings together the brand’s long-standing commitment to technology, performance and design.
“KEF Music Gallery London is our third and most ambitious flagship destination to date and illustrates our commitment to sharing the magic of great sound with consumers globally, and to provide our partners with a collaborative platform through which we can together deliver KEF’s unique immersive high-fidelity experiences to a wider audience,” said Grace Lo, KEF’s President and Head of Global Marketing.
Areas within the new facility include…
The Gallery (above): An “urban oasis” and home to London’s ultimate high-fidelity café, KEFé. A destination for music and coffee enthusiasts to listen and enjoy an eclectic mix of classic and contemporary music genres. In the evening, The Gallery will transform into a space for immersive music events and film screenings.
The Studio: An intimate space available for musicians, artists and collaborators, equipped with state-of-the-art acoustics specially engineered to minimise background noise. A multi-purpose area, The Studio is designed as a nod to the anechoic chamber at KEF’s R&D centre at its Kent HQ.
The Hub: Featuring KEF’s architectural in-ceiling speaker installation, plus dedicated conferencing mics.
The Living Room (right): Designed as a contemporary ‘residential’ space demonstrating how immersive KEF’s integrated and stand-alone sound systems can be.
The Ultimate Experience Room (pictured top): From the revered KEF Muon speakers and a Dolby Atmos-enabled screening experience featuring KEF Extreme Home Theatre Ci-Reference in-wall speakers and KEF subwoofers, this space will not fail to inspire acoustically!
