Kaiser Appliances opens its first UK showroom

Kaiser Appliances UK has opened its flagship showroom in the heart of Chelsea in London.

The new showroom, which is located on the famous King’s Road, boasts an extensive range of appliances from the brand’s distinctive product ranges. It will be used to offer both virtual and in-house product training for prospective retail partners, as well as providing a place for consumers to see, feel, touch and experience products from Kaiser’s portfolio.

At the opening reception, which included a ribbon cutting ceremony, UK Managing Director, Nikita Loginov, provided information on the history of Kaiser, the company’s background and the many benefits that its new showroom will offer.

Kaiser’s UK MD, Nikita Loginov

Guests were treated to an insight of the Grand Chef built-in electric oven (EH 6306 R), using its air fryer technology. An air fryer is the latest must-have technology, and has caught consumers’ imagination by storm. It is ideal for everyday cooking and is versatile, fast and easy-to-use, producing succulent food with the advantage of being a healthy cooking option as there is no need to add any oil or fat, and Kaiser has a handy one inside the oven.

Kaiser was established in Germany in 1995 by engineer Andrei Friedmann and, following huge success in over 15 different countries across Europe and Africa, the brand was introduced to the UK last year. The company manufactures a selection of major domestic appliances – from statement island hoods and range cookers to built-in ovens complete with air fryer technology.

The company’s portfolio boasts six distinctive product ranges: Empire, Art Deco, Belle Epoque, La Perle, Avantgarde Pro and Grand Chef.

The rustic, classical and elegant design of the Empire range features a variety of products including French door fridge freezers, cooker hoods, dishwashers and hobs. The Art Deco range perfectly captures a neoclassical style, complementing the most luxurious homes and consumers with a distinct taste for retro styling. By contrast, the La Perle range is ultra-modern and designed for the discerning gourmet chef who desires elegant appliances with innovative functionality.

The UK team

Mr Loginov said: “We are delighted to officially open the doors to our brand new showroom in Chelsea. It was a hugely successful event and we look forward to welcoming both retailers and consumers to our showroom, where they can explore and experience our products, and retailers can receive in-depth product training.

“At Kaiser, we are proud to offer a wide range of award-winning appliances that combine innovation, exceptional engineering and design to strike the perfect balance between style, excellent functionality and high performance. The quality and design of our products, and our highly competitive pricing, alongside the outstanding customer care and servicing that we offer, sets us apart from other brands in the market. Now that our showroom has opened, we have many more exciting plans for the UK, including a brand new range that will be launching later in 2023.”