The John Lewis Partnership has announced its partnership with Google Cloud, it claims the deal is worth £100m over the next five years.
It reports that under the expanded agreement, the organisation’s technology will migrate to Google Cloud, harnessing the cloud provider’s latest and most innovative technologies, including advanced artificial intelligence and machine learning.
Zak Mian, Chief Transformation and Technology Officer at the John Lewis Partnership, said: “At the John Lewis Partnership we have always been focused on finding better ways to do business. Today’s announcement marks a significant step in transforming our technology, and ensures that our Partners have the best tools to provide our customers with even more personalised experiences, across all our channels.”
The agreement will support the John Lewis Partnership’s ambition to get closer to its customers by creating a pan-Partnership loyalty programme in 2024.
“Imagine a world where a customer can use an image scanning feature in their John Lewis App to show our Home Design Stylists a room they are looking to furnish, which tells us all we need to know about the intricacies of the space, layout and measurements,” explained Mr Mian. “We are looking forward to an era of fresh innovation.”
John Lewis also explained that its investment in Google Cloud is a fundamental part of the John Lewis Partnership’s transformation story. The company’s strategy of creating brilliant in-store and online experiences has already been successful in attracting more customers this year.