InSinkErator has launched its consumer facing campaign to encourage the reduction of single-use plastic waste.
The campaign invites everyone to “tackle plastic waste together” and it has examined the vast amount of single-use plastic water bottles. It has found that Londoners buy enough single-use plastic water bottles every year to cover 890 times the length of the river Thames.
Anne Kaarlela, Marketing Communications and Customer Service Manager, said: “The amount of single-use plastic water bottles still being purchased is astonishing, especially when there are so many solutions available as an alternative, including outdoor drinking water fountains and stylish reusable bottles.
“This Plastic Free July, we are continuing to champion the aims of the initiative and encourage everyone to reduce their single-use plastic waste wherever possible.”
The campaign explained that 7.7 billion plastic water bottles are purchased in the UK annually and, according to Water UK, 15 million plastic bottles are littered, landfilled or incinerated every day.
“We hope our mini campaign strikes a chord with consumers and persuades them to consider the alternatives, including asking kitchen specialists for a tap that dispenses filtered cold water in their own homes,” added Ms Kaarlela.
Another product InSinkErator has introduced to the market, to help reduce single-use plastics, is its specialist kitchen tap that dispenses filtered cold water. It is also able to produce filtered steaming hot water, regular hot and cold options.
