Haier has opened its third Design Activation Centre based in the Business Design Centre, which is in Islington London, it will be used for meetings with trade partners, press, internal meetings and for press events.
The Haier Design Activation Centre will have an open plan kitchen “living” area, a state-of-the-art meeting area and back kitchen, these areas have been created in partnership with Symphony Kitchens.
Antony Peart, Director of Brand and Communications UK and ROI for Haier Europe, explained that “the new Haier Activation Centre at the Business Design Centre in London is the perfect location. It will give us a space in the heart of the capital, for customers, colleagues, and the community, and it will provide us with amazing opportunities to launch ground-breaking products at the heart of an iconic and industry leading event space.”
The manufacturer’s new design centre will have a number of its products on display, such as its Cube 90 Series 7 fridge freezer and the award winning I-Pro Series 7 washing machine and tumble dryer.
