IFA 2026: Anker charges into new era with major brand shake-up

Anker Innovations is bringing its five brands together under the Anker name as the company looks to create a more unified portfolio spanning charging, audio, smart home, robotics and energy.

The move will see Anker, eufy, soundcore, SOLIX and eufyMake gradually transition under a single identity, almost 15 years after the company launched its first battery product. Existing products will move across over time, while warranties, customer support and service will remain unchanged.

Steven Yang, Founder and Chief Executive of Anker Innovations, said: “Category brands made sense when categories were separate. They no longer are.”

The portfolio will now be organised into ‘Anker For You’, covering charging, audio, personal health and creative products, and ‘Anker for Home’, encompassing home security, robotics and home energy.

The announcement coincides with Anker opening its first standalone retail store on Berlin’s Kurfürstendamm on 5 September. Rather than separating products by traditional categories, the store will demonstrate how Anker technologies can work together, with further locations planned.

Anker has also unveiled MindBase, a local AI hub designed to connect devices across the home and make decisions locally.

The system can connect Anker devices alongside Matter-compatible products from other manufacturers and works with Apple HomeKit, Amazon Alexa, Google Assistant and Home Assistant. It also offers up to 48TB of expandable local storage for household data, photographs and recordings.

Its first application will be the MindBase Security Kit, alongside new security products including the eufy TrackLight Cam S1 and Video Doorbell S4.

Anker is also expanding its robotics portfolio with the eufy Robot Vacuum Omni E35, offering 35,000Pa suction and a self-cleaning roller mop.

Meanwhile, the Robot Lawn Mower S2 Max is Anker’s first robot mower developed entirely in-house. It requires no boundary wires or RTK system and can tackle slopes of up to 80 per cent, with a European launch scheduled for May 2027.

The company also unveiled new charging and audio products and announced plans to enter the hearing health market with hearing aids powered by its proprietary THUS AI chip.