After a four-year absence, hmv has returned to 363 Oxford Street, home of the very first hmv store which opened in 1921.
The retailer will celebrate the opening by giving one shopper the chance to come to the store and collect £2,000 worth of store credit this Christmas.
Doug Putman, owner of hmv and Fopp, said: “Our new hmv shop concept and fan-focused offer is really working for us, with hmv once again becoming a mainstay on the UK high street. The return to Oxford Street and re-opening of our flagship is a culmination of the team’s hard work over the past four years and as a business we see it as the launchpad for an exciting new era for hmv.
“We want our new Oxford Street shop to become a home for like-minded pop-culture fans and music lovers to come together under one roof, as it memorably has been in the past for so many people. We can’t wait to open our doors on the 24th with a host of exciting entertainment planned for our customers.”
The store will become a new destination for pop-culture in the capital will stock over 4,000 popular culture merchandise lines, over 20,000 vinyl albums and CDs, over 8,000 4k Ultra HD, Blu-ray and DVD, as well as a wide range of music technology products.
The opening of the Oxford Street location represents another sign of a dramatic turnaround of the hmv business under Canadian owner Doug Putman, who first took the reins in 2019. Under his tenure, the business has evolved its concept to centre on a fan and community-orientated offer.
Grass roots local bands and artists will also have the opportunity to share the stage graced by global superstars. Those who want to get gig experience can contact staff in-store for details on how to perform through hmv’s Live&Local programme. This year, the programme will have seen over 2,000 performances and events in stores by the end of December.
