Hisense has announced a new partnership with leading UK retailer John Lewis & Partners, bringing its latest range of televisions, soundbars and major domestic appliances (MDA) to customers online, with televisions and soundbars also available to purchase in store.
The partnership marks another milestone in Hisense UK’s retail expansion strategy, increasing the brand’s presence within one of the UK’s most trusted premium retailers and giving more consumers access to its latest home entertainment and appliance innovations.
As part of the collaboration, Hisense is bringing 100-inch TVs to John Lewis & Partners for the first time, expanding the retailer’s premium large-screen offering and responding to growing consumer demand for immersive home entertainment experiences.
The partnership has also brought Hisense’s TV and AV range to John Lewis & Partners’ online and retail channels, supported by in-store activations and displays designed to give customers the opportunity to experience the brand’s latest technology first-hand.
Hero products include the new UR9STUK and UR8STUK RGB MiniLED TVs, powered by Hisense’s Hi-View AI Engine RGB processor. Designed to deliver enhanced colour, contrast and gaming performance, the result is richer, more vibrant pictures that deliver a more immersive experience. The range is complemented by Hisense soundbars and lifestyle products such as the Deco TV collection which offers an alternative to standard TVs through an ‘art inspired’ design. This design features a Morandi white finish that brings both style and practicality to bedrooms, kitchens or any cozy corner in the house.
The collaboration also expands Hisense’s presence within John Lewis & Partners’ major domestic appliance offering, with selected refrigeration, laundry and dishwasher products now available online. The range includes Hisense’s KitchenFit refrigeration and laundry solutions, designed to maximise kitchen space while offering seamless integration and energy-efficient performance.
The partnership forms part of Hisense’s continued commitment to strengthening its retail presence across the UK, ensuring customers can access its award-winning products , recognised by leading industry experts including What Hi-Fi?, Which? and Quiet Mark, and experience the benefits of its technology innovations through trusted retail environments.
Howard Grindrod, Vice President at Hisense UK, said: “Expanding our retail footprint is a key part of Hisense UK’s growth strategy, and we’re pleased to be working with John Lewis Partnership to bring a selection of our latest RGB MiniLED TVs, audio and home appliance ranges to even more customers. As demand for premium home entertainment and connected home technology continues to grow, this partnership enables consumers to experience our latest innovations through both online and in-store shopping, supported by dedicated displays that both showcase the products but allow consumers to experience the quality and performance of our products instore.”
Matt Bundy, Category Lead for TV & AV at John Lewis & Partners, said: “We’re pleased to welcome Hisense to our range, giving customers even more choice across home entertainment and major domestic appliances. The addition of Hisense’s latest televisions, audio products and kitchen appliances complements our existing offering, including the introduction of 100 inch TVs to our range for the first time. The partnership supports our ongoing commitment to providing customers with quality products and a great shopping experience both in-store and online”
To find out more about Hisense’s products and explore the range, visit: https://www.johnlewis.com/brand/hisense/_/N-1z0fy32
Stay ahead in the Electrical Retail Industry
Never miss a beat in the world of electrical retail. Subscribe to our weekly newsletter for the latest industry news, insights, and trends – delivered straight to your inbox. Plus, receive ERT Magazine 10 times a year, bringing you the latest analysis, insights, and inspiration from across the industry.
Subscribe now: https://ertonline.co.uk/registration/
