Appliance manufacturer Haier has been named Euromonitor’s Number One Global Major Appliances Brand.
This is the 14th consecutive year the company has achieved this accolade as leader in the market of major appliances, according to the annual Euromonitor International report.
This is the result of “extraordinary” sales of the brand’s smart solutions, such as refrigerators, washing machines, freezers, and wine coolers. Its performance in these categories signifies a new milestone for Haier in the global MDA market – it marks the 15th consecutive year Haier has ranked first for cooling appliances, the 14th for washing appliances, the 13th for wine coolers, and the 12th consecutive for freezers.
For over 30 years, Haier has been one of the leading brands in home connected appliances, driving forward industry development with Artificial Intelligence. In the era of the Internet of Things (IoT), Haier continues its aim to provide high-quality technological performance to households around the world to help make them smart.
In this spirit, the company uses digital platforms for R&D, manufacturing, marketing, quality control, logistics and services across its three sub-brands Candy, Hoover and Haier.
The Group has a ‘zero distance to consumer’ approach that puts customer needs at the centre of its strategy, which in recent years, it said, has led to “increasingly unique results”.
Jim McEwan, Chief Commercial Officer of Haier UK and Ireland, commented: “We are truly honoured to be the Number One Global Major Appliance Brand for the 14th consecutive year in a row. It is a fantastic achievement at Haier, reaching this tremendous milestone.
“We are constantly striving to listen to consumers, changing needs and adapting to them, while simultaneously researching and harnessing cutting-edge technology, to stand out in the market.”
