Haier Europe is getting ready for the 100th edition of IFA Berlin with a 3,300sqm exhibition area that will host the latest products from the Candy, Hoover and Haier brands.
The company’s presence at the German trade fair will begin with an opening press conference hosted by Neil Tunstall, recently-appointed CEO of Haier Europe.
IoT and Artificial Intelligence will play a central role in the exhibition and will allow Haier Europe’s integrated and all-encompassing digital platform, the hOn app, to come to life. Attendees will be able to discover how the potential of connected and interconnected household appliances is multiplied by the integration of the smart energy system.
“We have been working for a long time on energy efficiency strategies that could have immediate and functional applications,” said Gianpiero Morbello, Head of Brand Strategy and IoT Haier Europe. “IFA is the perfect stage to present our vision of an extended, connected and interconnected ecosystem, that includes partnerships with energy suppliers and initiatives that we think can lead the international industry.”
Candy
After the launch of its rebrand last year, Candy will introduce the new chapter of its history. On show will be the new Candy Fresco 700 refrigerator, which reaches energy class A and incorporates the latest technologies – such as Circle Fresh, which ensures consistent and uniform air circulation, and Panorama Light to extend interior visibility.
There will also be the exclusive ProWash 700 washing machine, which offers dedicated clothing care technologies with the Soft Drum and Proactive EcoWash features, and the Bake 800 oven, with its six different cooking levels and No Pre-Heat Function.
Hoover
Hoover will unveil its total rebranding, focused on empowering people’s daily lives with ready-to-use, cutting-edge solutions. Some of the products on show in Berlin will be: HF2, the cordless vacuum cleaner; HF4 Hydro, the powerful and manoeuvrable cordless vacuum that; and Wet & Dry HW5 that can vacuum and mop at the same time with its double roller system.
In MDA there will be the Hoover New Collection 5 with its built-in ovens, capable of combining advanced technologies, valuable materials and minimalist design to meet all needs in terms of use and furnishing.
Haier
The zero distance to consumer approach will be the focus of the Haier brand, thanks to the X Series 11 washing and drying solutions, plus the I-pro Shine dishwasher range and the new ID SERIES cooling range.
Meanwhile, the ID SERIES cooking line-up also includes classic ovens, built-in combi microwaves, and connected induction cooktops – all showcasing exclusive Bionicook technologies. These advanced innovations will be the stars of the cooking area, the brand said.
The Group’s stand will also display the new Haier KSDA products, from the I-Master Series 5 to the new I-Master Series 7. In addition, Haier will announce its entry into the world of coffee machines!
