Haier Europe set to play leading role at IFA 2023

Haier Europe has announced it will be going to IFA 2023, the event is dedicated to the best of consumer electronics and home appliances.

Haier Europe’s “Connect to Extraordinary” themed stand will take up 3,400 m2 of exhibition area and will showcase its brands; Candy, Hoover and Haier. The event takes place in Berlin, from the 1 to 5 September.

Gianopiero Morbello, Head of Brand and IOT Haier Europe (pictured above), said: “Participating in IFA in Berlin as a leader, means providing multilevel scenarios which show the way the connected functions can generate value. We convey our vision of customisation and versatility and a new comprehensive consumer care approach.”

The manufacturer’s brands will play a starring role in the event, and through technology and AI, they will be presented as living ecosystems visitors can interact with.

Mr Morbello said that “this is why we continue to provide smart solutions that are able to make a difference through the development of technologies which enhance our everyday life and the environment.”

Haier Europe’s Immersive Dome, a captivating area, where storytelling will be expressed through visual, sound and light interactions. Visitors will have the chance to experience the concepts of interconnectivity, efficiency, customisation and smart services.

In Haier’s area dedicated to washing, visitors will see the new X Series 11 and the I-Pro Series 7 Plus, as well as its other washing machines and dryers.

The manufacturer will also be displaying the multi-door Cube 90 Series 9 fridge, which will be on display in the second area with the keyword being versatility.

In Haier’s Smart and Efficient Home will display the brand’s products, which thanks to connectivity and the hOn app, provide the consumer with energy efficiency which results in savings and a reduction in waste.

“It is an international stage we walk on every year with renewed enthusiasm and energy, while being sure to introduce innovations that will have a starring role in the market,” added Mr Morbello.

The manufacturer will also have its new HFX cordless upright vacuum, with the exclusive technology cornergenie. This means the vacuum can transform itself and allows the consumer to reach every corner of the home.