Haier will be celebrating a major milestone of 40 years in business in 2025. From its humble beginnings as a small refrigerator factory in Qingdao in 1984, the brand has become one of the most influential brands in the world, holding the No.1 position in Euromonitor’s Global Major Appliances Brand Rankings for 16 consecutive years.
Reflecting on Haier’s journey, Zhou Yunjie, Chairman of the Board and CEO of Haier Group, said: “Since Chairman Zhang founded Haier in 1984, our journey has been defined by sincerity, innovation, and entrepreneurship. For 40 years, we’ve remained committed to ‘sincerity forever,’ maintaining zero distance with our users, and embracing the philosophy of ‘The highest goodness is like water,’ contributing selflessly to society.”
Haier has pioneered industry advancements, creating innovative smart home products and energy-efficient appliances that redefine modern living. The company’s leadership on the Internet of Things (IoT) and smart home technology underscores its commitment to the future. By integrating artificial intelligence into its Smart Home ecosystem, Haier delivers interconnected, intuitive solutions that make daily life more convenient and efficient.
“This is a huge milestone for the business and we are so proud of all the developments and innovations that we have achieved,” said Diego Perrone, Managing Director of Haier UK & Ireland.
“2025 is set to be an exciting year for the brand as we continue on our journey to bring innovative appliances to consumers based on their needs as we are always operating on a zero distance to consumer approach.”
