German SDA brand Gastroback makes a name for itself in UK media

German premium kitchen appliance brand Gastroback is only in its fourth year in the UK but has built up quite a presence in the UK consumer media during that time, appearing regularly in everything from appliance reviews to shopping features and Christmas Gift Guides.

Marcus Lux, Head of Gastroback UK Export and Business Development, said that the breadth of product offer from the company certainly helped when it came to publications deciding on what to include…

“We have products in most SDA categories and some of those are perhaps a little more specialist which not all brands offer,” he said. “So far this year we have had products featured across digital platforms including IndyBest, and as well as print titles like BBC Good Food, Olive, Preneur and the London Life portfolio.

“We have also started working with influencers, initially with our Breadmaker, and that has been really well received.”

As well as the 62823 Design Automatic Bread Maker Advanced, which has also received favourable reviews in the media, Gastroback products which have appeared include 60986 Vital Mixer Pro, 62396 Design Toaster Digital 4S, 62427 Water Kettle Colour Vision Pro, 62815 Design Oven Air Fry & Pizza and the 62438 Design Tea & More Advanced.

The Gastroback portfolio covers most SDA categories including espresso machines, fryers, contact grills, breadmakers, waffle makers, stand mixers, raclette/fondue and even an air purifier. One of the key products is the specialist tea maker including the 62438 Design Tea & More Advanced, with 11 brewing programs and also a separate Schott glass simmering basket for the preparation of meals and baby food.

The brand is exhibiting at IFA Berlin, 1-5 September 2023, Hall 6.1 Booth 104.