FIFA+ has announced the launch of FIFA World Cup Daily, by Hisense, a show produced every day from the FIFA Fan Festival in Doha’s Al Bidda Park, bringing celebrities, creators, influencers and legends together to recap the day’s play.
The show, presented by Hisense, an Official Sponsor of the FIFA World Cup Qatar 2022, will be hosted by a team of experienced broadcasters led by Caroline De Moraes (Eurosport and BBC), Michael ‘Timbsy’ Timbs (COPA90), and Rachel Stringer, former presenter for EA Sports FIFA Global Series.
With each episode running for 25 minutes, it will also make use of FIFA+’s extensive archive, highlighting some of the greatest and unforgettable moments from past tournaments; feature on-set live and pre-recorded challenges that will engage even casual football watchers; and give viewers an insider’s view of the FIFA Fan Park.
FIFA Director of Strategy, Digital and FIFA+, Charlotte Burr, said: “FIFA+ is all about creating new experiences for fans, and the FIFA World Cup Daily, by Hisense will certainly provide that. With it being broadcast directly from the FIFA Fan Festival in Doha, and combining local content with global analysis, it’ll create a full fan-view of the tournament while engaging and entertaining everyone watching at home. It’s an exciting step change as we engage with our commercial affiliates on original content.”
Alex Zhu, VP of Hisense Group and President of Hisense International, added: “We are huge football fans, and we know two things are true… First, football fans can’t get enough of the FIFA World Cup, which is why we’re delighted to bring our consumers the best, most comprehensive, and easiest access to FIFA World Cup programming.
“And second, football fans want content that feels unique to them, to their countries, to their teams, to their culture. Having creators from all over the world help us capture these magical moments will help Hisense deliver its viewers the ultimate FIFA World Cup experience.”
