Currys has announced plans for a new door-to-door tech recycling service, called Currys Collects. The service brings its Cash for Trash initiative, which has seen over 46,500 tonnes recycled in the last year, to people’s homes to collect unwanted or broken products.
The retailer’s new scheme coincides with new research which revealed that 76 per cent of people feel guilty for not recycling tech properly, with 38 per cent admitting that they do not know how to do so correctly.
Disregarded electricals is the fastest-growing waste stream in the UK, with 155,000 tonnes of e-waste thrown in household bins every year; in the Environmental Audit Committee’s Electronic Waste and the Circular Economy report, it stated that the UK is one of the world’s largest producers of e-waste.
But the Currys Collects service is designed to raise awareness of how to correctly dispose of certain devices.
The pilot in Bradford sees a Currys Collects electric van driving around collecting unwanted tech from people’s front doors. It will also park up at the local community centre for drop-in sessions where experts will answer the public’s questions, whilst collecting tech in exchange for £5.00 Cash for Trash vouchers.
Items that Currys will be collecting include kitchen appliances like kettles and toasters, beauty appliances such as straighteners and hair dryers, and other smaller items like batteries, chargers and cables.
Mandeep Gobindpuri, Head of Circular Economy at Currys, said the service aims to educate the public on recycling electrical items.
“Virtually anything that houses a plug or battery holds value through its materials, no matter how damaged it is. We’re hoping to make it as easy as possible to recycle your unwanted or broken tech – and in a small way, help us live more sustainably. We are making great progress on educating the nation about tech recycling, and Currys Collects takes that one step further by bringing it right to people’s doors.”
This isn’t the only initiative that Currys offers to give old or broken tech a new lease of life. There’s the Cash for Trash scheme that takes in keyboards, kettles and cables, amongst other things, and offers customers a voucher to use in-store or online.
Larger, pricier items (such as laptops and games consoles) can also be traded in at Currys, and the retailer also provides repair services for a wide range of tech products.