Candy has announced its partnership with the makers of the family movie of the year – DreamWorks Trolls Band Together, its marketing campaign launched on October 6.
The theme for this year’s DreamWorks Trolls movie is “life’s more fun when you band together”, which aligns with the Candy brand’s ethos of creating more time to have fun with the people you care about – by offering smart connected time-saving appliances to make home life easier.
Antony Peart, Director of Brand Communications UK & ROI: for Candy said: “We are delighted to be partnering with the DreamWorks Trolls Band Together movie for this special campaign. It will be a bright and colourful campaign to make families smile with appliance solutions for an easier home life. We truly believe this partnership will communicate the essence of the Candy brand to consumers.”
Among Candy’s solutions is its new Rapido dishwasher, the fastest and largest capacity dishwasher on the market with its 35′ Wash&Dry programme. This smart appliance offers families a range of features and even has an app for smart functions and special programmes.
Its app not only keeps families informed about their energy consumption but also offers maintenance tips to ensure optimal washing performance and cost savings.
Users also have access to Candy’s popular Snap&Wash feature through the hOn app. With this feature, users can take a photo of their dishes and choose the right cycle.