Bluestem Group acquires Ewbank Products

Historic British floorcare manufacturer, Ewbank Products Ltd, has been acquired by Bluestem Group.

The origins of Ewbank date back to 1864 when the business, then known as Entwisle & Kenyon Limited, manufactured water meters, later producing washing machines and mangles. In 1889 the first Ewbank carpet sweeper was launched in the UK.

Bluestem Group licenced the Ewbank brand for the UK in 2019; since then, it has launched an extended range of corded and cordless vacuums, hard floor cleaners and outdoor appliances. Following this successful partnership, the two businesses agreed to an acquisition deal for the UK entity and the worldwide trademark, which completed this month.

Rebecca Batchelor, Group Manager of Bluestem Group, said: “The team at Ewbank Products have done a superb job in growing the brand across the UK, USA and China. We want to continue building upon these strong foundations as we enter the next chapter of Ewbank’s long and rich history.”

Ongoing investment will include product development across new categories and increased marketing activity as part of Bluestem’s continued strategic growth plans.

Julian Baseley from Ewbank added: “I am extremely pleased that the brand has been handed over to Bluestem Group, as having worked with them for the last four years I feel this is a perfect fit. I am very pleased that the relationship will continue with my team based in the USA.”

Bluestem Group is already home to the Igenix and Statesman brands. The company said that Ewbank’s focus on the home and outdoor cleaning is an “excellent complement” to its portfolio.