Italian steam technology specialist Polti unveiled its latest innovation at the IFA Berlin; the Polti RollySteam, an all-in-one floor cleaner that vacuums, washes and sanitises using steam, without the need for detergents.
Polti, renowned for over 40 years of expertise in steam appliances for household cleaning and ironing, showcased a refreshed product portfolio under the theme “Steam makes you feel good”. The company’s new approach emphasises home comfort, hygiene, and well-being, achieved through eco-friendly steam technology.
The new RollySteam line represents Polti’s boldest innovation in recent years. Designed for daily use, it combines steam cleaning, vacuuming, washing, and self-cleaning into a lightweight, easy-to-handle appliance. Available in both cordless (WD40C and WD30C) and corded (WD10) models, it aims to simplify household cleaning with maximum flexibility.
Key features include:
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Polti SteamActive™ technology – dissolves dirt and eliminates up to 99.999 per cent of germs, fungi and bacteria* without chemicals.
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Self-cleaning system – one-click cycle with heated base to dry rollers and prevent bacterial growth.
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Anti-limescale protection – ensuring long-term performance and durability.
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HEPA filtration – traps allergens and microparticles, improving indoor air quality.
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Polti PowerBrush™ technology – dynamic microfiber roller to tackle stubborn dirt.
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Smart usability – voice guidance, LED display and front lights to illuminate cleaning paths.
With up to 35 minutes of cordless runtime, the RollySteam is designed to clean an entire home in one go.
Polti’s stand also highlighted its expanding Coffea line of coffee machines, available in new contemporary colours such as red, aqua green and Giro d’Italia pink. The machines are paired with SOLO Caffè Monorigine, a premium selection of single-origin coffees from Uganda, Vietnam and Tanzania, offered in compostable pods and beans.
The company continues to promote its popular Vaporella irons and Vaporetto steam cleaners, updated with modern features while staying true to their Made in Italy roots.
Growth & Vision
Following a 6 per cent rise in turnover in 2024, Polti is strengthening its presence across Germany, Austria, the Netherlands, and wider Northern and Eastern Europe. With over 200 patents and 60 per cent of its production based in Italy, the company remains committed to quality, sustainability and innovation.
Francesca Polti, President and CEO, said: “IFA is a strategic showcase for us to meet customers and distributors globally. The launch of Polti RollySteam embodies our message: ‘Polti makes you feel good’. Steam for us is more than technology – it’s about creating well-being and quality of life in the home.”
To support the launch, Polti has announced a multi-channel European campaign, spanning digital advertising, influencer collaborations, Spotify and online TV, as well as in-store promotions.
