Haier Europe, part of Haier Smart Home, arrived at IFA 2025 to share its vision of a connected ecosystem created to present an environment that is focused on people’s desires, integrates Artificial Intelligence, and focuses on sustainability. This vision revolves around Naturally Connected, a concept that explores and celebrates the many possible connections between People, Nature, and Product.
The result took shape in a 3,000-metre exhibition space designed to showcase the Group’s trailblazing innovations, made unique and highly customisable through connectivity. It was a space where new heights of efficiency, designated for an improved relationship with its surrounding world, materialise into domestic scenarios.
The hOn app is at the core of this vision. It controls the entire Haier Europe Smart Home ecosystem, while managing not only appliances, but also photovoltaic systems and air treatment solutions. It is a constantly evolving core. In fact, the Group’s platforms have just reached 10 million connected users. This means 10 million active touchpoints, 10 million opportunities to listen, learn and improve, and ultimately, 10 million chances to deliver increasingly personalised experiences.
Transformed into a spectacular installation that represents it like a tree, hOn indicates the countless connections like branches, symbolising a connection that delivers tangible benefits: saving time and energy, making daily life easier, and a smarter, more harmonious relationship with the environment, Haier said. Every branch symbolises a specific innovation area, made possible through Artificial Intelligence and strategic partnerships.
In this context, Haier Europe has also launched a new collaboration with AWorld, the engagement platform, supported by the United Nations and the European Commission for Climate Pact, that encourages users to adopt more conscious and sustainable behaviours through challenges, quizzes, and educational content. The integration of AWorld into the hOn platform further reinforces the Group’s commitment to environmentally responsible living, while continuously enriching the app with new features — particularly those focused on energy efficiency.
This promise also extends to the Company commitment to integrating sustainability into all aspects of its operations. Haier Europe has achieved its ambitious Science Based Targets initiative (SBTi) climate goal, sourcing 60% of its energy* from renewables by 2025. This achievement demonstrates the Group dedication to operational excellence and environmental stewardship. Building on this momentum, Haier Europe is now setting new, more ambitious SBTi-aligned targets for 2030: to reduce Scope 1 and 2 GHG emissions by 50 per cent and absolute Scope 3 emissions from the use of sold products by 42 per cent by 2030. This milestone is underpinned by the comprehensive progress detailed in the 2024 Sustainability Report, which reflects the company’s ambition of being Europe Consumers’ First Smart Living Choice in a Sustainable Home Ecosystem.
For more Haier news, click here
