Currys, the UK retailer on a mission to give technology a longer life, has launched a new campaign to raise awareness of its standalone repairs business.
To raise awareness of the service, which sits alongside Currys’ longer-term Care & Repair extended warranties, the retailer has teamed up with influencer and former World’s Strongest Man champion, Eddie Hall.
Lindsay Haselhurst, Chief Operating Officer at Currys, said: “Technology is expensive. If something goes wrong, we know our customers want us to be there to help them get it working again. That’s why we operate Europe’s largest electricals repair centre, where our team of expert technicians work around the clock to keep technology in use.
“Many may be unaware, but e-waste is currently the world’s fastest growing waste stream. We can’t keep throwing it away, which is why we’re urging consumers to make the switch to ‘Repair Not Replace’ whenever possible – not just for their pocket, but for the planet too.”
Strongman Mr Hall comedically dramatises his tech troubles in a four-part content series that sees him strike up an unlikely friendship with one of Currys’ repair experts, Gary.
Across the series, Mr Hall explores the benefits offered by Currys’ repair service, including the fact the repairs are fully accredited by most major tech brands, including Microsoft, and can also be carried out as home callouts, landing the point that you don’t even have to have bought the tech from Currys in the first place to have it repaired – an insight that previously lagged behind overall awareness of Currys’ repair capabilities.
Mr Hall commented: “It’s shocking how easily tech can get wrecked, even by the simplest of accidents. I’ve crushed many a phone and screen from simply sitting down – when you weigh 160 kilos and sit on your phone, there’s no getting away from a serious crack! Luckily, Currys’ Repair service is a lifesaver, helping you save cash and the environment by fixing what’s broken instead of tossing it out and buying new.”
With the amount of e-waste being discarded each year expected to reach 82million tonnes by 2030, Currys is on a mission to provide a range of circular services, as part of its Long Live Your Tech commitment.
