Smeg has opened its first exclusive pop-up shop at Bluewater Shopping Centre in Kent; it’s open from now until Sunday 3 November.
This will be the brand’s only retail space outside of its permanent Regent Street flagship store.
Located in the Lower Guildhall, the exclusive store will offer appliance demonstrations, exclusive discounts, an opportunity to browse and purchase Smeg’s small appliances, fridges, cookers and ovens – and lucky individuals may even walk away with complimentary goodies.
The first 20 customers to make a purchase will go home with an exclusive goodie bag, complete with a Smeg apron, tea towel and oven gloves – along with samples from Filipo Berrio and Bird & Blend Tea. Visitors will also be in with the chance of winning one of Smeg’s much-loved stand mixers, just in time for Christmas!
Not only this, but Smeg’s team will be on-hand to provide coffee demonstrations to visitors and to advise on everything from the brand’s iconic fridges to its wide range of coffee machines, providing something for every kitchen and cook.

