It has been announced that the IFA Berlin trade show will return to the Messe Berlin showground on 1-5 September 2023.
The new organiser, IFA Management GmbH – which is a new joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd – said it wants to ensure next year will be the “greatest show ever”.
Once again, consumer electronics and home appliances brands will be back in full force, turning a spotlight on next-generation tech, home innovations, sustainability initiatives, wearable healthcare trends, and more.
Under the new partnership, IFA plans to expand its digital offering and the IFA Next brand to add more start-ups and new products to the event. Organisers said they will invest in “new features, experiences and entertainment to generate more value and excitement”.
Dr. Sara Warneke, Managing Director of gfu, commented: “I am delighted that IFA is staying in Berlin. Messe Berlin’s expertise in staging a show of this size and the potential offered by the new IFA Management GmbH will be crucial in maintaining the show’s success in the years to come.”
Lisa Hannant, CEO of Clarion Events, said this new joint venture “brings with it investment to deliver new features, more inspiration, and new engagement” that will bring more business to the show.
Indeed, Clarion is investing heavily in its IFA management team to help ensure the right people are “spearheading new initiatives” so the event, both in its live and digital formats, can “achieve its full potential”, it said.
Martin Ecknig, CEO Messe Berlin GmbH, added: “IFA has its origins in Berlin, where it was first held as the Funkausstellung in 1924. Therefore, we are very pleased that it will stay here for another 10 years.
“As one of Berlin’s leading trade fairs, IFA provides an important economic impetus for Berlin in its role as a trade fair venue, both at national and international level. On the basis of the newly established partnership IFA Berlin can look forward to continued success in the future.”
This September, after a two-year break, IFA made a full scale come back with more than 161,000 visitors over the five days.
