RKW has announced that its flagship brand, Tower, is expecting sales of its air fryers to top 1.3 million by the end of December – which is a 50 per cent increase for the year.
The demand and sales for Tower air fryers has been driven by the energy saving credentials of Vortx technology, as consumers look to save on their bills during the current economic difficulties. RKW said it is also seeing UK consumers upgrade their older ‘basic’ air fryers.
And now, the brand is launching new models, including the Tower Vortx Vizion 9L Dual Basket (T17100). Vortx technology is exclusive to the Tower brand, rapidly circulating hot air around food, cooking up to 30 per cent faster than a conventional oven. Then, 10 one-touch presets ensure meals are available at the touch of a button, with added viewing windows to monitor the food cooking process. This air fryer model includes two large 4.5L baskets, and Tower’s Smart Finish function will control both baskets, ensuring cooking is completed at the same time.
The new T17099
There’s also the Tower Vortx Eco Dual Basket Air Fryer (T17099), also with Vortx technology, eight on-touch pre-sets, and two cooking baskets, sized 3.3L and 5.2L respectively. If consumers need to cook two types of food, this Dual Basket Air Fryer also includes Smart Finish, so both baskets complete cooking at the same time.
The new T17102
Lastly, the Vortx Vizion 11L Dual Sided Air Fryer Oven (T17102), with duo compartment technology, has two large 5.5L individual ovens, and 10 one-touch meal pre-sets. Vizion technology saves customers time and money in the kitchen, as there’s no need to constantly open the air fryer to check meals.
Alongside new additions, sales are being driven by larger air fryer ovens. Particularly the Tower Xpress Pro Combo 10-in-1 Digital Air Fryer Oven (T17076), the Tower Xpress Pro 5-in-1 Digital Air Fryer Oven (T17039), and the Tower Xpress 5-in-1 Manual Air Fryer Oven (T17038).
Their versatility continues to make them popular choices for customers. The 10-in-1 is able to cook rotisserie chicken, pizzas, chargrill meats, kebabs, baked goods, grilled and roast food, as well as air frying, toasting, and dehydrating functions. The 5-in-1 variations similarly create more meal choices for consumers. This is paired with energy saving capabilities, helping consumers to save up to 50 per cent on their energy bills.
RKW said it has had extensive air fryer coverage on UK news platforms recently, including direct coverage on BBC Radio Stoke, with RKW Managing Director, Rob Sutton, commenting on the power of energy saving air fryers.
