As sustainability becomes the key purchase driver across consumer goods sectors, ethy has said that its validation and trust marks are “restoring consumer faith in brands” that are truly green, ethical and sustainable.
Formed in 2020, ethy set out to give all consumer goods brands the chance to prove their ethical and sustainable credentials by significantly lowering the cost audits and accreditation, and it is a champion of sustainable shopping with bright, visual accreditation trust marks for consumer packaging and digital marketing.
The company’s easily recognisable hexagonal trust marks are rapidly becoming the most widely regarded validation of a brand’s overall commitment to being truly sustainable.
Celebrating more than 100 brands passing through ethy’s scalable validation and accreditation process, and more than 10,000 active users of its ethical shopping guide app, company CEO, Callum Miller, commented: “Sustainability has finally become a key consideration for consumers.
“Challenger brands with sustainability at their heart are capturing a significant market share of even long-established sectors, and this trend is set to only strengthen and continue into the future.”
ethy’s purpose is to support brands that put people and the planet first and make it easy for consumers to identify and choose those brands. Its trust marks cover 35 socially and ethically responsible initiatives across six core paths that represent the most pressing sustainability challenges today; they provide a representation of a brand’s proven social and environmental commitments.
“There are literally hundreds of very worthy accreditations for specific market verticals (Fairtrade, Vegan etc), but ethy is the first organisation to offer validation across initiatives that matter to the planet and have relevance across every consumer sector,” adds Mr Miller. “We are committed to simplifying the sustainable message by creating one unified system of trust marks that consumers can recognise and trust instantly – and ensuring truly sustainable brands, of any size in any sector, can benefit.”
If you haven’t seen it yet, in the latest issue of ERT there’s an extended feature on Eco Appliances, looking at the latest developments in sustainable white goods, including further comment from ethy!
