SharkNinja has announced a huge new range of products for the EMEA market, covering its four distinct businesses – Shark Clean, Shark Beauty, Ninja Kitchen, and Ninja Outdoor. In addition, the brand is also planning to launch a new outdoor cooling category, with its new Shark FlexBreeze Fan, as well as break into the cooler industry with its Ninja FrostVault Cooler range.
Shark Matrix Robot vacuum
Overall, 20 new products are being introduced – seven new Shark products and 13 from Ninja. There’s a new range of Double Stack Air Fryers, plus a new robot vacuum cleaner, and the new NEVERCHANGE 5 air purifier.
An overview of the rest of SharkNinja’s product launches
New additions to the brand’s Shark Clean range include:
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The FlexBreeze Fan
The Shark Matrix Robot, a powerful cleaning device that combines impressive suction and Sonic Mopping;
- The lightweight Shark StainStriker Pet Stain & Spot Cleaner, that instantly removes stains and odours with 20x more stain-striking power;
- The Shark HydroVac, a three-in-one Hard Floor cleaner that vacuums, mops, and cleans itself;
- And the new Shark Steam & Scrub mop with Steam Blaster Technology.
Shark Beauty is introducing its Shark SmoothStyle to Europe, designed to shape and smooth hair using advanced heated comb technology.
Steam & Scrub mop
Meanwhile, under the Ninja brand:
- Ninja Outdoor will be introducing the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, and the Ninja PROCHEF Connected Thermometer;
- The Ninja Kitchen range is also expanding in 2024, with the Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker, featuring four new functions, and the new Ninja Ceramic Cookware range, that offers long-lasting non-stick performance;
- The brand’s blender range is also being extended with the Ninja Detect Duo Power Blender Pro, alongside expanding its rapid cooker range with the new Ninja Combi Multi-Cooker, Oven & Air Fryer.
The Shark HydroVac (WD210UK)
SharkNinja said the key to its growth is in its products. “Through strategic partnerships, robust distribution networks, forward-thinking engineering, and an obsession with understanding consumers and their pain-points,” the company said, “it has significantly increased its market presence in the region, with sales up by 80 per cent in Q3 of the previous year.
Commenting on the new developments, Tom Brown, SharkNinja President for EMEA, said: “Europe and the Middle East are some of the most exciting markets on the planet. We’ve seen strong demand and growth already, but we are just getting started. The new products and categories that we are launching will drive our growth as we invest in and build our EMEA business in 2024 and beyond.”
Further details about individual product announcements will follow shortly…
